If your dream is to break into the world of influencers, you will know that this is only the first step: numbers and user engagement are used to attract collaborations with brands, companies and brands and start earning thanks to your content. But where to start to trigger the paid work machine? Let’s find out together how to find companies on Instagram for collaborations.
Before starting your search, make sure you are ready to start working seriously on social media: is your profile good to be proposed? Do you have a hope of being contacted or is it better to postpone and work a little longer on your profile? In particular, in order not to waste opportunities due to unpreparation, it is good to make sure that your profile has:
A fairly high number of likes and followers
Businesses partner with influencers because they invest in product visibility. If an influencer has a very high and active fanbase, there is a good chance that among those thousands of people a percentage will decide to buy the promoted product. This is why companies discard profiles that don’t boast high numbers of followers, likes and comments.
Curated and attention-grabbing content
We have repeated it many times on this blog: the contents must be well-kept and very beautiful and interesting, under penalty of losing opportunities both in terms of followers and with companies. This is all the more true on a social media like Instagram, which is firmly based on images.
A very specific strategy
Goals cannot be achieved without a thoroughly studied path, and for this reason it is crucial to base all your publications on a carefully planned strategy. This involves not only the content produced, but also the name of your profile, the coherent personality, the topics covered.
How to contact companies and brands on Instagram
If you have reread the points above and yes, you have all the right credentials, it’s time to roll up your sleeves and start proposing yourself to companies. You read that right: the most effective method, especially for the first experiences, is to propose yourself directly to the realities that interest you and that could be in line with your audience and your content. First we recommend that you take your time and understand who are the companies you would like to collaborate with, perhaps writing a list on a sheet of paper for ease.
So start looking for them on Instagram or look for the e-mail addresses of marketing contacts and… write, presenting your project and explaining why and how you would like to collaborate. If you have it,attach a media kit that offers an overview of the profile numbers, your online presence and the topics covered. This method amazes with its simplicity, but it is often the most effective. Of course, when you grow, companies take the first step, but in the first experiences this is the most popular method.
Influencer marketing platforms
If this way scares you, or you have tried it and you have not obtained results, do not give up and know that there is another one to try: in recent years many platforms dedicated to influencer marketing have been born whose purpose is precisely that. to put interesting profiles in contact with brands that need promotion. Finding them is easy thanks to a quick search on the engines and, since each has different rules, we are sure you will not have difficulty finding the one that suits you.
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